When I was in business school, branding was treated like an afterthought, just half a page in a marketing textbook. It didn’t sit right with me. I knew there had to be more to it.

So, I set out to find out for myself.

I landed an internship at a top brand agency, working with some of the biggest global brands on insight and strategy. But I quickly realized I didn’t want to spend my career helping corporations sell cars and soda.

That’s when I discovered the power of purpose-driven branding.

I went on to work for the UK government’s international brand, helping shape how the world saw the UK as a place of opportunity. I worked across 150 countries, partnering with some of the UK’s most iconic brands and celebrities. It wasn’t about selling products, it was about shaping perception, attracting the right people and creating impact.

That’s when it clicked: branding isn’t just about logos and colors, it’s a business growth tool.

From big brands to small business owners

After a decade working with award-winning agencies and global organizations on large brand campaigns, I started speaking to more and more solopreneurs and small business owners. And something kept bothering me.

I’ll never forget a conversation with an entrepreneur who told me she was embarrassed to sell because her brand didn’t look legit. That was when I realized: it wasn’t a lack of expertise holding people back - it was branding.

Big brands had access to top-tier branding, but small business owners were left behind. Most branding agencies charged $100k+, which is completely out of reach for most entrepreneurs.

And they’re left with two choices - turning to freelance designers, who mostly focus on aesthetics (not the strategy behind them). Or DIY-ing their branding, spending months second-guessing, tweaking, and never feeling "ready."

I kept meeting incredibly talented entrepreneurs who were hiding behind brands that didn’t do them justice. One entrepreneur told me she wanted something she was proud to put her name to. Another had built an audience but didn’t feel "credible" enough to monetize.

The problem wasn’t a lack of talent—it was branding holding them back from showing up fully.

Helping entrepreneurs to show up and stand out

I get it. Even after working behind the scenes of a global brand, I struggled with selling my expertise as a business owner.

In my first year on my own, I undercharged, second-guessed every decision and felt stuck in imposter mode — until I went back to what I know best: branding as a business tool.

That’s why I started brandbeam, so talented entrepreneurs like you could finally have a brand that reflects your expertise, feels effortless, and actually helps grow your business.

Branding should be simple, strategic, and stress-free. It should make people take notice. It should fuel your business growth and give you the confidence to show up fully.