YOUR BRAND PERSONALITY IS

The Best Friend

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You provide connection so people can belong

The Best Friend brand plays the role of bestie in people’s lives - down to earth, empathetic and genuine. What you see is what you get. 

The Best Friend brand helps people feel like they belong and shows up with an element of vulnerability and humanity. They don’t take themselves too seriously but they are also no-nonsense, reassuring people that they belong just as they are. 

NICHES & SECTORS THAT ALIGN WELL WITH THE BEST FRIEND PERSONALITY TYPE:

  • Businesses focused on community 

  • Commonly used products or services

  • Products or services that appeal to the mass market 

  • Lower-priced products or services  

  • Non-profits and charities

The Best Friend at a glance

  • Your brand in one word:

    EQUALITY

  • Vision:

    TO HELP PEOPLE FEEL THEY BELONG

  • Superpower:

    BEING REAL AND RELATABLE

  • Brand Inspo:

    AMAZON, IKEA, THE ORDINARY, SLACK

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Reliable and unpretentious.  

Imagine if your brand was a person. How would they show up and present themselves? Someone with a reliable and unpretentious personality would come across as a trusted sidekick or friend who kindly tells it like it is and is always there for you. 

Tone of Voice:

Down to earth, inclusive, honest and empathetic. 

EXAMPLES: 

  • Make work life simpler, more pleasant and more productive (Slack) 

  • Expect more, pay less (Target) 

  • Democratic designs for everyday solutions (IKEA) 

  • Where the essentials are iconic (GAP)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.