YOUR BRAND PERSONALITY IS

The Caregiver

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You make caring cool

The Caregiver brand is all about compassion, generosity and the desire to help others whilst also taking care of yourself.

Caregiver brands are most powerful when they acknowledge that caring and responsibility for others come with challenges and seek to make these more manageable. 

NICHES & SECTORS THAT ALIGN WELL WITH THE CAREGIVER PERSONALITY TYPE:

  • Products or services that help families or pet owners 

  • Businesses that use superior customer services as a differentiator 

  • Health or education products and services

  • Products or services that help people connect and care about each other  

  • Products or services that help people take care of the planet 

  • Products or services related to self-care

  • Philanthropic or charitable organisations 

The Caregiver at a glance

  • Your brand in one word:

    NURTURING

  • Vision:

    TO HELP PEOPLE

  • Superpower:

    PROTECTING THE WORLD FROM HARM

  • Brand Inspo:

    THE HONEST COMPANY, CHILLHOUSE, GOOD INSIDE, TAKING CARA BABIES

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Altruistic and nurturing.

Imagine if your brand was a person. How would they show up and present themselves? Someone with an altruistic and nurturing personality would enjoy helping people and causes, be reliable, consistent and trustworthy.

Tone of Voice:

The Caregiver tone of voice is empathetic, gentle, compassionate and supportive.

EXAMPLES:

  • Take Care (Garnier)

  • We got you, baby (Huggies)

  • Share the planet (Volvo)

  • Find your chill (Chillhouse)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.