Success story snapshot
BUSINESS: Personal development podcast and membership
CHALLENGE: “I didn't have cohesive branding, and my DIY attempt at branding looked childish and unsophisticated.”
RESULT: “It's been so easy to translate the brand guidelines into templates for social media and to share them with contractors as they help me build new graphics and web designs. Now I can communicate what my brand is with the click of a button.”
Go Help Yourself is a comedy self-help podcast that unpacks the world of personal development through smart, funny conversations. Now, founder Misty is expanding her mission with a membership community for overwhelmed, burnt-out women who want to improve their lives, without the pressure of perfection.
When Misty came to brandbeam, she had an engaged audience and a strong voice, but her DIY branding wasn’t reflecting the sharp, relatable tone of her work.
She was already working with a product specialist to shape her new membership offer and needed branding that matched the level of care and intention behind it.
During our brand clarity session, everything clicked. Misty lit up when she saw the moodboard that reflected a softer kind of confidence, branding that felt like a friend inviting you over to talk self-help over tea, not preach from a stage.
Now, she has a brand that works across platforms, from podcast visuals to social content to her soon-to-launch membership and website. The brand kit didn’t just give her visual clarity, it gave her a cohesive foundation she could easily share with collaborators, saving time and boosting consistency.
BEST THING ABOUT THE BRAND SUCCESS KIT:
“The brand guide is an incredible value for the price — it's a no-brainer investment for your business.”
Misty - Founder of Go Help Yourself
CURIOUS WHAT IT’S LIKE TO WORK TOGETHER?
“Katie is fantastic. She went the extra mile until I was completely satisfied with my branding, and remained patient, collaborative, and creative no matter how many questions I had (and I had a lot!).
She is a true professional at what she does and will give you an amazing leg up to stand out amongst the crowded marketplace.”
Misty - Founder of Go Help Yourself