Melody is a holistic nutritionist and skin consultant helping women in their 20s overcome acne and skin struggles through food, confidence and self-care. After healing her own skin through nutrition, she now shares simple recipes and personalized support to help others feel clear, confident and empowered in their skin.

When she came to brandbeam, she was ready to launch a paid offer, but didn’t feel confident showing up as a “legit” business. Her brand felt inconsistent and indecisive. She was constantly switching fonts and colours, unsure what vibe to commit to and leaning into what she thought a nutritionist should look like rather than what truly felt like her.

In our brand clarity call, everything shifted. Melody lit up when she saw the bold, confident direction of the moodboard drawing inspiration from fashion and women’s health brands. It helped her realise she didn’t need to water herself down to be taken seriously. She just needed branding that matched her mission.

We created a brand identity that was clear, fresh, and full of confidence, just like her. With her new brand kit, Melody had everything she needed to launch her offer and start showing up consistently, without the decision fatigue that had slowed her down before.