YOUR BRAND PERSONALITY IS

The Creator

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You use your imagination to create a legacy

The Creator brand taps into imagination and values self-expression above all.  

The Creator brand archetype fosters innovation and beauty and is most commonly used by entrepreneurs, artists and writers.  

The deepest need of the Creator brand is to exert aesthetic or artistic control and to create something of cultural importance that will leave behind a legacy. 

NICHES & SECTORS THAT ALIGN WELL WITH THE CREATOR PERSONALITY TYPE:

  • Businesses that help people re-create themselves (e.g. fitness, education, beauty) 

  • Products or services that encourage self-expression

  • Products or services that aid innovation 

  • The creative sector (e.g. marketing, design, content, UX) 

  • Businesses that save customers money through DIY

The Creator at a glance

  • Your brand in one word:

    CREATIVITY

  • Vision:

    TO CREATE SOMETHING OF VALUE

  • Superpower:

    EXPRESS VISION

  • Brand Inspo:

    LULULEMON, JACQUEMUS, TITOK, APPLE

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Imaginative and Innovative.

Imagine if your brand was a person. How would they show up and present themselves? Someone with an imaginative and innovative personality would constantly find inspiration and new ways to express their message.

Tone of Voice:

The Creator tone of voice is inspirational, original, curious, and expressive.

EXAMPLES:

  • Design anything (Canva)

  • Think different (Apple)

  • Create. Share. Delight. Do your best work (Adobe)

  • Only the best is good enough (Lego)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.