YOUR BRAND PERSONALITY IS

The Explorer

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You give people the freedom to be their authentic self through exploration

The Explorer brand helps people to express their individuality and is often non-conformist and innovative within their industry.  

The Explorer brand pushes the boundaries of normal to enable self-discovery either internally, externally or both. Explorer brands focus on discovery and expansion into new ways of thinking and living. 

NICHES & SECTORS THAT ALIGN WELL WITH THE EXPLORER PERSONALITY TYPE:

  • Products or services designed for use in nature, on the road or as part of adventurous activities

  • Products or services that are easily accessible and can be purchased and used on the go

  • Products aimed at digital nomads and travellers

  • Businesses related to self-discovery and development

The Explorer at a glance

  • Your brand in one word:

    FREEDOM

  • Vision:

    TO LIVE A BETTER MORE AUTHENTIC LIFE

  • Superpower:

    HELPING TO FREE PEOPLE SO THEY CAN BE THEIR TRUE SELVES

  • Brand Inspo:

    GOPRO, AWAY, CLASSPASS, SPOTIFY

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Adventurous and free-spirited.

Imagine if your brand was a person. How would they show up and present themselves? Someone with an adventurous and free-spirited personality would come across as an independent person who values experiences, lives outside of their comfort zone and enjoys journeying into the unknown.

Tone of Voice:

The Explorer tone of voice is open, curious, brave, independent

EXAMPLES:

  • Belong anywhere (Airbnb)

  • Never stop exploring (The North Face)

  • Never stop discovering (Land Rover)

  • Reach new heights and uncover the unknown (NASA)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.