YOUR BRAND PERSONALITY IS

The Hero

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You give customers main character energy, enabling them to master challenges and perform at their very best

The Hero is all about giving customers the confidence and courage they need to master the task at hand and achieve their most powerful potential. 

Hero brands can either provide an element of heroism that customers may be lacking to help them overcome challenges or they can provide heroic tools to help customers get the job done.

Heroes usually have a competitor to beat. This might not be a competitor in the traditional sense, it could also be an alternative behaviour like an unhealthy habit or the tendency to not following through on a particular goal. 

NICHES & SECTORS THAT ALIGN WELL WITH THE HERO PERSONALITY TYPE:

  • Products or services that help people reach a challenging goal 

  • Fitness, sport and performance sectors 

  • Products or services focused on self-improvement

  • Businesses that help improve communities and people’s lives

The Hero at a glance

  • Your brand in one word:

    COURAGE

  • Vision:

    TO HELP PEOPLE PERFORM AT THEIR FULL POTENTIAL

  • Superpower:

    FINDING THE STRENTH COURAGE TO MASTER ANYTHING

  • Brand Inspo:

    NIKE, PELOTON, STANLEY, GIRLS WHO CODE

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Spirited and brave.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a spirited and brave personality might come across in a similar way to a professional athlete, a tough coach that gets results or a modern day superhero.

Tone of Voice:

The Hero tone of voice is challenging, daring, motivating and strong.

EXAMPLES:

  • Just do it (Nike)

  • This is a job for FedEx (FedEx)

  • High performance, delivered (Accenture)

  • The ultimate driving machine (BMW)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.