YOUR BRAND PERSONALITY IS

The Innocent

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You bring the feel-good factor and always do the right thing

The Innocent is associated with goodness, simplicity and often, nostalgia. Innocent brands have strong core values that differentiate them from other brands in the same category with tarnished images. 

NICHES & SECTORS THAT ALIGN WELL WITH THE INNOCENT PERSONALITY TYPE:

  • Products or services associated with virtue, cleanliness and health 

  • Products or services that provide a simple answer to an identifiable problem at an accessible price 

  • Businesses associated with food and nutrition

  • Businesses that celebrate nature, minimalism or ‘back to basics’  

The Innocent at a glance

  • Your brand in one word:

    VIRTUOUS

  • Vision:

    TO SPEAD HAPPINESS THROUGH DOING THE RIGHT THING

  • Superpower:

    MAKING PEOPLE FEEL GOOD

  • Brand Inspo:

    WHOLE FOODS, MARIE KONDO METHOD, CALM, SUMMER FRIDAYS, OUTDOOR VOICES

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Pure and optimistic.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a pure and optimistic personality would come across as a cheerful friend who always does the right thing and feels good to be around.

Tone of Voice:

The Innocent tone of voice is simple, upbeat, trustworthy, feel-good.

EXAMPLES:

  • Whole foods, whole people, whole planet (Whole Foods)

  • Open happiness (Coca Cola)

  • Natural delicious juices that do good for the planet (Innocent)

  • Get in, get happy (Volkswagen)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.