YOUR BRAND PERSONALITY IS

The Jester

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You are the life of the party, creating more joy for the world

The Jester brand encourages a sense of belonging and enjoyment and helps people to live in the moment, lighten up and lean into joy.  

Jester brands spread joy by celebrating childlike play, making jokes, bringing humour to serious topics or being funny.

Jester brands may also have a tendency to break the rules and think in new or outrageous ways that can lead to new innovative products, services or ways of doing things.  

NICHES & SECTORS THAT ALIGN WELL WITH THE JESTER PERSONALITY TYPE:

  • Products or services that aim to help people have a good time (e.g. food & drink, games and toys) 

  • Businesses that have a lighter take on something that’s normally functional, tedious or boring 

  • Businesses that want to differentiate from an overconfident, established or more traditional leader in their industry

The Jester at a glance

  • Your brand in one word:

    JOY

  • Vision:

    TO ENJOY THE MOMENT TO THE FULLEST

  • Superpower:

    LIGHTING UP THE WORLD

  • Brand Inspo:

    OREO, BUZZFEED, GIRLS (DIGITAL CREATOR), DRUNK ELEPHANT

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Funny and smart.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a funny and smart personality would channel a comedian, a talk-show host or the class clown.

Tone of Voice:

The Jester tone of voice is clever, witty, rebellious and playful.

EXAMPLES:

  • Shave time, Shave money (Dollar Shave Club)

  • Once you pop, the fun don't stop (Pringles)

  • Unleash the Beast (Monster Energy)

  • Taste the Rainbow (Skittles)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.