YOUR BRAND PERSONALITY IS

The Lover

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You put passion at the centre of everything you do to build intimacy and connection

The Lover brand often presents itself as sensual, erotic and desirable, seeing life as an aesthetic to bring pleasure and love. 

However, the connection and intimacy of the Lover brand can also extend beyond suggesting sexual connection to friendship love, parental love, spiritual love and self-love. In times of fear, uncertainty and change, the Lover can offer a reassuring connection that helps people to feel safe. 

NICHES & SECTORS THAT ALIGN WELL WITH THE LOVER PERSONALITY TYPE:

  • Luxury products and services in beauty, jewellery, fashion, food, drink and travel

  • Products or services aimed at the pleasures and passions of life

  • Products or services that encourage authentic connection within a safe community

  • High-end businesses with a more of a tailored experience that makes the customer feel loved and special

The Lover at a glance

  • Your brand in one word:

    CONNECTION

  • Vision:

    TO HELP PEOPLE ATTAIN INTIMACY, CONNECTION & LOVE

  • Superpower:

    ATTRACTING & CONNECTING ACROSS EVERY ASPECT OF LIFE

  • Brand Inspo:

    SKIMS, BUMBLE, CHANEL, TIFFANY & CO

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Giving and passionate.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a giving and passionate personality would come across as someone who loves to love and is always thinking of ways to make the people in their life feel special.

Tone of Voice:

The Lover tone of voice is emotional, sensual, passionate and elegant.

EXAMPLES:

  • To be irreplaceable, one must be different (Chanel)

  • Before It's in Fashion, it's in Vogue (Vogue)

  • Flaunt your passion (Godiva)

  • Because you’re worth it (L’Oréal)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.