YOUR BRAND PERSONALITY IS

The Magician

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You transform dreams into reality, always finding a miraculous method to make it happen

The Magician is all about realising transformation from the inside out. Magician brands have a limitless outlook on life and offer their customers a miraculous way to bring the solution they desire to manifestation. 


The Magician is driven by vision and values but flexible about the journey to reach the vision. Magician brands want to genuinely help their customers improve and master their lives. 

NICHES & SECTORS THAT ALIGN WELL WITH THE MAGICIAN PERSONALITY TYPE:

  • Wellness and health

  • Technology and innovation

  • Products with a psychological or spiritual component

  • Services that provide makeovers and transformations

  • Entrepreneurs are often Magicians, blending business acumen with spirituality to achieve miraculous results

The Magician at a glance

  • Your brand in one word:

    TRANSFORMATION

  • Vision:

    TO MAKE DREAMS COME TRUE

  • Superpower:

    MANIFESTING A VISION INTO REALITY

  • Brand Inspo:

    GOOP, GLOSSIER, SOULCYCLE, MINDBODYGREEN

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Visionary and encouraging.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a visionary and encouraging personality might come across as the leader of a friendship group, a respected mentor or coach.

Tone of Voice:

The Magician tone of voice is inspirational, abundant, visionary, empowering.

EXAMPLES:

  • Where Dreams come true (Disney)

  • make.believe (Sony)

  • We make IT happen (IBM)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.