YOUR BRAND PERSONALITY IS

The Rebel

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You break the rules of what has come before to pioneer new values and attitudes

The Rebel likes to shock and disrupt, driven by a desire to revolutionise the way things are already done. They often want to destroy a way of doing something that is not working for society and help their customers to achieve radical freedom from the expected way of doing things. 

Rebel brands also like to help people express their wild side, get away with bending the rules or reject the status-quo.

NICHES & SECTORS THAT ALIGN WELL WITH THE REBEL PERSONALITY TYPE:

  • Businesses that are innovating in a very traditional or expected space  

  • Businesses that are offering an affordable and often more digital solution in a traditional market

  • The fashion sector, where the product or service helps people to express an individual style 

  • Products or services that offer solutions to niche audiences who do not consider themselves mainstream

The Rebel at a glance

  • Your brand in one word:

    REVOLUTION

  • Vision:

    TO DISRUPT WHAT IS NOT WORKING

  • Superpower:

    REVOLUTIONISING THE WAY THINGS ARE CURRENTLY DONE

  • Brand Inspo:

    DR. MARTENS, BILLIE, CALL HER DADDY, VICE MEDIA

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Rebellious and non-conformist.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a rebellious and non-conformist personality is a resilient outsider who thinks for themself, takes pride in standing out and refuses to accept the status-quo of how things are already done.

Tone of Voice:

The Rebel tone of voice is provocative, confident, direct and different.

EXAMPLES:

  • Screw it, let’s ride (Harley-Davidson)

  • Move the way you want (Uber)

  • We don’t play music (MTV)

  • Banking with a bit of soul (Virgin Money)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.