YOUR BRAND PERSONALITY IS

The Ruler

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You are in charge and in control

The Ruler brand avoids chaos by taking control, gaining power and protecting those around them. At their best, Ruler brands are motivated by the desire to help the world. 

Ruler brands help individuals to become wealthy, powerful and established within their industries or communities. 

NICHES & SECTORS THAT ALIGN WELL WITH THE RULER PERSONALITY TYPE:

  • Products or services used by powerful people to maintain or increase their power 

  • Products or services that help people get more organised 

  • Products or services focused on protection or safety 

  • Brands that want to position themselves as the leader within their market

The Ruler at a glance

  • Your brand in one word:

    LEADERSHIP

  • Vision:

    TO CREATE A SUCCESSFUL FAMILY, BUSINESS OR COMMUNITY

  • Superpower:

    THRIVING ON RESPONSIBILITY

  • Brand Inspo:

    RENT THE RUNWAY, SEPHORA, SPANX, LOUIS VUITTON

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Authoritative, stable and productive. 

Imagine if your brand was a person. How would they show up and present themselves? Someone with a commanding, stable and productive personality would present themselves like a high-achieving CEO, a President of a country or Royalty. They would use their leadership skills to ensure stability, consistency and success for themselves and those in their family, business or community.

Tone of Voice:

The Ruler tone of voice is authoritative, respectful, controlled, articulate.

EXAMPLES:

  • Be what's next (Microsoft)

  • Only one number one (Verizon)

  • The best or nothing (Mercedes-Benz)

  • The way to fly (British Airways)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.