YOUR BRAND PERSONALITY IS

The Sage

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You uncover the truth, using intelligence to understand the world better

The Sage brand provides expertise or information that encourage people to think, see new perspectives and uncover the truth so that they can move past obstacles they may be facing. 

NICHES & SECTORS THAT ALIGN WELL WITH THE SAGE PERSONALITY TYPE:

  • Educational businesses that help people learn, find or use knowledge

  • Wellness businesses that use health data and knowledge to improve lives

  • Technology or SaaS businesses that use data to solve problems

  • Coaching, consulting and mentorship services

The Sage at a glance

  • Your brand in one word:

    WISDOM

  • Vision:

    TO UNDERSTAND THE WORLD BETTER

  • Superpower:

    INSPIRING PEOPLE TO THINK DIFFERENTLY

  • Brand Inspo:

    OURA RING, AESOP, HEADSPACE, MARIE FORLEO

Your branding basics

All brands have a personality. This means that they talk in a certain way, set a particular tone and use words and phrases that bring this personality to life. Visual elements like colours, typography and image style can also be used to communicate your personality.  

When a brand communicates with a consistent personality and tone, it lets customers know how it wants to be viewed and what role it plays in their lives.

Personality:

Wise and responsible.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a wise and responsible personality would come across as a respected leader who is an expert in their field and skilled at disseminating knowledge to help guide others as well as challenging their current way of thinking.

Tone of Voice:

The Sage tone of voice is clear, engaging, factual, challenging.

EXAMPLES:

  • Ideas worth spreading (TED)

  • We collaborate, learn and grow together (BBC)

  • Our mission is to advance new ideas and promote enduring knowledge (Harvard)

  • Do the right thing (Google)

Colour Palette:

Brands use colours to build visual recognition for their brand. On a basic level, every brand needs to consistently use a complimentary colour palette that works well across their marketing channels and aligns with the personality and image they want to project.

Colour palettes to inspire your brand identity…

How to make the most of your brand personality kit…

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.