Success story snapshot
BUSINESS: Fastpitch Academy for athletes
CHALLENGE: “LevelUp didn't have an identity of its own. I wanted a visual identity that matched the philosophy behind the business and the product that it produces.”
RESULT: “Though I have been in business for over 20 years. LevelUp is only a couple years old. The brand kit has totally elevated the cohesiveness of LevelUp's message and created a visual that matches the long standing reputation and quality of product I have worked so hard to develop the past two decades.”
LevelUp is a fastpitch academy with a performance-first philosophy, focused on helping athletes level up their game with elite training and a growth mindset. Founded by Lacey, a coach with more than 20 years of experience, the business had earned a strong reputation. But the LevelUp brand itself was still new and didn’t yet have a visual identity that reflected the quality and professionalism the business was known for.
Lacey came to brandbeam with a clear goal: to give LevelUp an identity of its own—one that visually embodied the philosophy, impact, and high standards she had built over decades.
Through a thoughtful brand clarity process, we dug into what LevelUp represents to its athletes, families, and the broader sports community. From there, we developed a strong, modern identity system and website that aligned with the brand’s mission and could grow with it as the business expanded.
Now, LevelUp shows up with a polished, professional identity and website that reflects its legacy and helps it stand out in a competitive industry.
BEST THING ABOUT THE BRAND SUCCESS KIT:
“The brand kit has totally elevated the cohesiveness of LevelUp's message and created a visual that matches the long standing reputation.”
Lacey - Founder of LevelUp
CURIOUS WHAT IT’S LIKE TO WORK TOGETHER?
“Katie is fantastic to work with. She makes a valiant effort listening to the vision you have in mind and bringing forth creative options to produce a tangible product that feels personalized and original.
She puts forth significant effort to get to know what the brand does, its message it wants to exude and what style you want to convey that through in your branding story.”
Lacey - Founder of LevelUp