Success story snapshot
BUSINESS: Beauty & Self-Care
CHALLENGE: “I didn't know where to start or what to do. I had a vision in my head but couldn't seem to bring it to life. Everything felt messy!”
RESULT: “My brand now has an identity and it has taken all the stress away!”
Nails by Charlotte Hart was built around a clear mission: to give clients the luxury feel of a high-end salon through beautifully designed press-on nails.
But while the vision was strong, it wasn’t showing up in the brand’s visuals or online presence. Charlotte felt overwhelmed, with no clear identity and a brand that felt more chaotic than cohesive.
We began with a brand clarity call to uncover what Charlotte was envisioning and where things were getting stuck. From there, we presented a set of customised branding options that reflected the elegance, ease and confidence behind her product.
In just one week, Charlotte had a complete brand identity that she could implement right away, making everything from website design to content creation feel lighter, simpler and fully aligned.

BEST THING ABOUT THE BRAND SUCCESS KIT:
I am in love with my branding kit! I refer back to it all the time, it's like my bible. It made it so much easier to build my website. My brand now has an identity and it has taken all the stress away!
Charlotte, Founder of Nails by Charlotte Hart





CURIOUS WHAT IT’S LIKE TO WORK TOGETHER?
“I couldn't recommend brandbeam enough!”
“Katie has brought my vision to life and I am in love with my branding kit! Katie really listened to what I wanted and really captured everything I mentioned! My branding now looks professional and cohesive.”
Charlotte, Founder of Nails by Charlotte Hart