The Moxy Gal is a leadership coaching brand that helps entrepreneurs and leaders achieve real breakthroughs in their results, without burning out in the process.

When Ami came to brandbeam, she was struggling with visibility. She had a strong mission, but wasn’t fully showing up online and wasn’t seeing the traction she knew was possible. She felt like she’d been playing it safe with her branding and was even questioning whether to leave The Moxy Gal behind to try something new.

During the brand clarity session, something clicked. We explored a visual direction that felt bolder and more distinctive than what she’d originally imagined—one that matched her voice, her coaching style, and the kind of leader she’s helping others become.

In the process of creating her brand identity, Ami made a bigger decision too: to go all-in on building The Moxy Gal into the brand and platform she’d envisioned all along.